How One Smoker Quit -Freakonomics

A few weeks ago, we posted an item about an ad executive in Australia named James Hurman who auctioned off his smoking habit, agreeing to pay a steep fine (about $800) for every cigarette he smoked after the auction closed. He wound up selling the contract, he writes, “for NZ $300 [about US $240] to somebody at the agency where I work — someone close enough to know if I owe them!”

People will speculate on anything these days.